UY by designer Idan Gilony
AMBIANCE, CURATED BY DESIGN
Refined ambiances through multi-sensory lifestyle design.
Intimate. Addictive. Sensual.
THE FRAGRANCE COLLECTION
Behind every UY fragrance is a story, not imagined, but lived. Born from the contrasts of Berlin, a city where rawness meets refinement and darkness meets desire, each scent draws from its energy, its people, and its unapologetic sensuality.
The inspiration lives in the tension between intimacy and freedom, underground and elegance, vulnerability and strength.
Each composition unfolds like the city itself, intimate, addictive, slightly darker, and deeply personal, evolving unpredictably, like a memory returning in a new form each time.
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Raw. Sculptural. Refined.
THE CORE COLLECTION
Inspired by Ikebana, the Japanese art of flower arrangement, CORE reinterprets balance and proportion through form. Each piece moves between functions and settings, inviting a sense of ritual into the everyday. Whether used as tableware, vases, or sculptural object, CORE merges raw beauty with refined utility, blurring the lines between object and experience.
Exclusive to UY, CORE brings together design, craftsmanship, and purpose - a tribute to simplicity expressed through minimal details.
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Our Philosophy
THE FOUNDATION
At its core, UY is about sensuality. Not excess, but awareness. Skin, memory, emotion. Each fragrance is a sensory object designed to be felt - intimate, instinctive, close.
Gender is fluid. Expression moves freely beyond categories. Our creations are not made for him or her, but for the individual - for identity as it truly is: evolving, intuitive, undefined.
Confidence lives quietly within the brand. It doesn't shout. It doesn't seek validation. It knows its essence and refines it.
And nothing exists without community. UY is shaped by shared energy, collective imagination, and the people who wear it. Creation is never solitary - it is built together.
