Most people today know UY through fragrance, homeware and the atmosphere that surrounds them. But long before the UY Fragrance Collection and CORE Homeware objects, UY was creating clothing.

Not as a business plan, but as personal expression. In 2014, simple T-shirts made for nights out in Berlin became the starting point of something much bigger. What began as pieces for friends and the local community gradually evolved into an independent Berlin fashion label, deeply connected to the city’s creative scene, club culture and underground movement.

For more than a decade, UY explored different ways of creating atmosphere. Sometimes through garments. Sometimes through scent. Sometimes through objects and spaces. The medium has changed, but the intention has remained the same: creating pieces that become part of a lifestyle, rather than simply products.

Today, UY Studio’s focus lies on niche fragrances, sensory objects and minimalist homeware. Yet fashion remains an important part of the brand’s history, archive and identity.

Many of the values that shape our scents and objects today were first explored through clothing: minimalism, individuality, functionality, sensuality and the spirit of Berlin’s underground culture.